Current Marketing Opportunities

Partner Offers Program

Ontario’s Southwest (OSW) invites you to participate in our upcoming marketing campaigns for 2017. Offers will be published on and traffic will be pushed to these offers with multi-channel digital campaigns. The target markets for these campaigns are nearby US States, Michigan, Ohio, and Western New York, the GTA, and Southern Ontario markets outside of Ontario’s Southwest. The BWC campaign will be in market year-round beginning in mid-May and the Waterfront campaign will be in market from June to September of this year.


How You Can Participate
An integral part of the campaign is the call-to-action to the consumer in the form of tourism product offers that will be promoted on and linked to the operator’s website for fulfillment. We are looking for you, the tourism operator, to supply these offers and deals for inclusion in this campaign. We encourage you to participate, at no cost to you, and to leverage this investment to help drive traffic to your business. Each industry partner will be permitted to submit up to 5 unique offers for inclusion in the campaign.


To participate, please complete the Partner Offer Contract and Offer Submission Form (Excel) from the documents below.


Partner Offers Program Outline & Contract

Accommodations Partners Program Outline & Contract  (Unique offers opportunity information for Accommodations providers)

Offer Submission Form (download will begin automatically on click)


Partner Offer Program Results from Previous Campaigns


Waterfront Campaign – 2015 (To view the full Waterfront Campaign report, please visit the 2015-16 Marketing page)

Beer, Wine & Culinary Campaign – 2015 (To view the full Waterfront Campaign report, please visit the 2015-16 Marketing page)

Summer Campaign Offers Results – 2014

Fall Campaign Offers Results – 2014


Promote Your Paddling Experiences with OTMPC’s ‘The Canadian Canoe Culture’ Campaign

Is there anything more quintessentially Canadian than canoeing? As part of the Outdoor Adventures Program, OTMPC will be launching The Canadian Canoe Culture, an innovative multi-year, multi-platform campaign to inspire new, existing and future adventurers to get out and discover paddling. The program leverages #PaddleON and aims to attract new consumers from Ontario, US, UK and German markets. It’s based on five themes which focus on the benefits of paddling and it’s connection to iconic Ontario offerings: Proud to be a Canadian Paddler, Shared knowledge, Make a Real Connection, Paddle the Painted Landscapes, and Challenge Yourself.


See links below to the:


Canadian Canoe Culture Campaign Overview

Canadian Canoe Culture Partners Guide


In order to be represented in digital campaign content, you must have an (link) listing. Don’t have one yet? Please click here (link: for detailed instructions on how to create and maintain a free listing.


For more information on how to participate in this campaign please contact ‎Steve Bruno at



Listings on

Are you a tourism business owner in Southwestern Ontario? Are you holding a major tourism event that will draw thousands of visitors to the region? You could qualify to list your business or event on our regional tourism website: Please see the Guidelines and Criteria for Submissions to see if your submission meets the set guidelines. Only those submissions meeting the set guidelines will be posted on the regional tourism website. Please send all submissions to JT Uppal.



Ontario Travel Online Package Opportunity

We want to convert Ontario and Quebec consumers’ ‘been there, done that’ mindset to that of travellers who are excited to experience something new. Additionally, we want to inspire U.S. consumers to put Ontario on the radar for their 2017 summer vacation. Our primary target audience is families travelling with children. The campaign will be in-market in late April; leverage it to raise the awareness and profile of your experiential packages.
Online travel packages are displayed in their respective experience and region pages on the website. Listings also flow into the Discover Ontario mobile app, and presented via the website on the digital touch screen kiosks in the 20 ONroute Service Centres along the highway 400/401 corridor. There will be a particular focus on family-friendly packages for the following experiences for this campaign:

  • Kid Fun
  • Outdoor Adventures
  • Arts & Culture
  • Urban Adventures
  • Beaches
  • Tours
  • History
  • Festival/Events/Live Music

The opportunity to post criteria-based packages is available to industry partners FREE of charge. If you are interested in submitting a package for consideration, please do so by April 13, 2017.


Entering packages for is a simple process. Log in to, click on the “Manage Packages” link at the bottom of the page, and work through the flow. It is very user friendly and prompts you for all required information. Links to the package criteria and guidelines are included in the flow – take a look at them before starting to enter your information. Each package must be accompanied by a single image that reflects the consumer experience (minimum 1920 x 800 pixels, maximum 4 MB). Also, please ensure that the URL that you provide is a link to where consumers can find complete details and pricing of the package on your site, not to your home page.


Once a package is entered it takes about five business days for it to be reviewed, approved and translated before it goes live on the site. Packages are removed from the site once the “End Date” has passed but remain in your account; you can edit existing packages or add new ones at any time. Even if you do not have packages that align with this particular theme, this is a good time to review your packages and make any necessary edits or add new offers.
Questions? Contact Marie Cheesman at, or call 613-735-3231.


Ontario Tourism Marketing Partnership Corporation Marketing Opportunities

Submit Your Listings to

Submit new business listings, tourism packages, festivals and events to for FREE, or update your existing listings. Click here for more information on submitting your listing.


Engage with Ontario Travel on social media.

Partnership Opportunities 2017

Partner now! Leverage OTMPC’s marketing initiatives and take advantage of a wide variety of available partnership opportunities to bring the world to Ontario.

Discover Ontario Mobile App

Include your festival, event or attraction on Ontario’s new festivals and events mobile app. It’s free and easy, simply submit or update your listing. Check out the app at