Ontario's Southwest – Shaped by Nature

Ontario’s Minister of Tourism, Culture and Sport to help “launch” Ontario’s Southwest

March 7th, 2012 | Posted by June in Uncategorized

On March 14th,   Minister Michael Chan will visit the Canada Southern Railway Station in St. Thomas to kick off the first ever Ontario’s Southwest Spring Launch Event. The Canada Southern Railway Station (CASO) has been a landmark in the St. Thomas community since 1873.  Recently restored with rich heritage and historical ambiance it provides a unique backdrop for this exciting event.


Geared to the needs of regional tourism owners and operators, this two-day conference on March 14 & 15, 2012 will provide first hand business training and put delegates “on the track” to success.  The conference agenda was designed with input from Destination Marketing Organizations and the Ministry of Tourism to ensure delegates’ time is well spent.


An update on tourism in Ontario and Ontario’s Southwest by Executive Director Jim Hudson will precede a key note address by Roger Brooks, CEO/President ofDestination Development International.  One of North America’s top experts in the creation of great destinations, Roger has guided nearly 1,000 communities in community branding, revitalization and marketing efforts. His practical approach gives audiences the steps, rules and ingredients to use to make an immediate difference in their businesses.


Rounding off the day will be a Networking Reception hosted by Savour Elgin. Delegates will sample local cuisine while forming valuable new contacts and sharing ideas in a relaxing social atmosphere.  The Southwest Ontario Tourism Corporation is the Regional Tourism Organization for Ontario’s Southwest. It brings regional tourism into the hands of the private sector.  With a goal to double tourism by 2020, it will build cohesion as a regional team. Ontario’s Southwest consists of nine areas and it is estimated that 13.4 million visitors spend $1.3 billion annually.


For more information contact:

Jen Moore

Marketing & Communications Coordinator

Ontario’s Southwest




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