Develop to Market 3.0

Want an ad in the Globe and Mail?

This program is now closed. Thanks to everyone that participated for helping to make Ontario’s Southwest more sustainable, inclusive, and accessible.

Ontario’s Southwest (OSW) is partnering with the Globe and Mail to support tourism businesses investing in:

  1. Sustainability

  2. Accessibility

  3. Inclusivity

We are looking for tourism operators to provide a minimum of $1,800 in development receipts (these must be incremental expenses, not regular operating costs). OSW will then match this with $1,800 towards purchasing an ad on your behalf. If you were to purchase this space on your own the total cost would be $5,650. You may be eligible for a maximum of two ads with applicable receipts.

Click here for examples of eligible expenses. Unsure if your investment qualifies? Contact alayna@swotc.ca.

Ad space is available in the Globe and Mail during the following months:

Note: Themes may change based on participating partners.

Eligible partner spending/receipts must be between April 1, 2024, and November 6, 2024. All receipts are due to OSW when you sign up. If you have already used your receipts for another OSW project, they are no longer eligible.

NEED TO KNOW

You will be asked to:

  • Upload your receipts and briefly describe what the receipts were used for.

  • Confirm your preferred month(s). OSW will accommodate based on availability.

Once confirmed, OSW will send you a content form to submit:

  • Your Logo

  • QR Code/UTM Link (if desired)

  • Imagery

  • Ad copy

The Globe and Mail will use this information to develop your ad, and you will have the opportunity to provide feedback. OSW will include a QR code at the bottom of the full-page cooperative ad for tracking purposes.

Spaces are first come, first served for all months, so secure your spot soon.

Questions?

WHO IS ELIGIBLE

  • A tourism business or tourism operator is defined as a consumer-facing organization that has direct access to tourism consumers and relies on those consumers for their income (partially or in full).

  • Conservation authorities, airports, international border crossings, Business Improvement Associations (BIAs) etc.

  • Operators must be: located in the catchment area of Haldimand, Norfolk, Oxford, Middlesex, London, Elgin, St. Thomas, Chatham-Kent, Windsor Essex Pelee Island, and Sarnia-Lambton.

  • Must be currently in operation and open to visitors. If your business is seasonal in nature, you must be currently in operation and have been open for visitors during 2024.

WHO IS INELIGIBLE

  • Any operators who are not yet open to the public.

  • Formula-based operations (i.e. chain, franchise, corporate-owned, etc.).

  • Retail only, meeting/event/convention, recreation/sports/fitness operations.

  • Provincially or Federally funded projects or organizations.

FREQUENTLY ASKED QUESTIONS

  • Please contact alayna@swotc.ca to confirm what eligible expenses you do have.

    If you aren't able to meet the minimum expense threshold, this may not be the best opportunity for you. There are lots of other ways to work with OSW to support your marketing efforts. Click here to learn more.

  • Yes, you need $1,800 in eligible expenses including HST.

  • Yes, you must have receipts to submit an application.

  • Yes, as long as you’ve purchased the training after April 1, 2024, and the training takes place before the end of March 31st, 2025, it is an eligible expense. We will still need a receipt for all pre-purchased items.