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Destination Bike - Welcoming Cyclists in Sarnia-Lambton

Tourism Sarnia-Lambton and Ontario By Bike are pleased to invite you to join a free webinar to learn about exciting cycling and cycle tourism developments in the region and how to tap into the growing cycle tourism market by getting certified as bicycle friendly with Ontario By Bike.

With excellent paved road and gravel riding, trails, exhilarating mountain biking, and high profile cycling events like the Bluewater International Granfondo, more and more cyclists are visiting Sarnia and Lambton County. Getting certified as bicycle friendly will help cyclists find your business or location when planning bike rides and trips.

Join the webinar to learn more about how welcoming cyclists is good for business, learn about exciting developments in cycle tourism in the region and the province, and learn how to get certified as bicycle friendly.

Participants Will Learn About:

  • How welcoming cyclists is good for business

  • Who are cycle tourists and what do they want

  • New local, regional and provincial cycle tourism developments

  • Opportunities to better access the cycle tourism market

  • How to become a certified bicycle friendly business

  • Local and provincial marketing and promotions

Who Should Participate in the Workshops?

  • Local tourism stakeholders, organizations and contacts who are interested in tapping into the growing market of cycle tourism

  • Staff, managers, owners of tourism businesses and locations interested in becoming certified as bicycle friendly

  • This workshop is open to all stakeholders across the region, but of particular interest to businesses and locations in the tourism and service industry.

About the Webinar:

  • Free and easy to participate

  • Teleconference option also available

  • Streamlined presentation with relevant, concise content and local guest speaker/s

  • Webinar is scheduled for a duration of 60 minutes maximum


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April 25

Tourism Collective: Sponsorships, Events & Marketing

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May 7

Cycle Tourism Workshop Series (Packaging Development)