Southern Ontario

Tourism Conference (SOTC)

Join us March 2nd - 4th 2026 in London Ontario

Registration opens Fall 2025

All photography by Kerry’s Klips Photography


Why You Should Attend

Are you engaged in the tourism and hospitality sector? Are you a student aspiring to enter the workforce within this industry? Are you actively seeking to establish professional connections in Southwestern Ontario? Are you committed to continuous learning, the examination of inherent biases, and the cultivation of the skills essential for sustained success in this field?

The Southern Ontario Tourism Conference is a fantastic opportunity to: 

  • Gain valuable knowledge through workshops, presentations, learning tours, and panel discussions.

  • Receive knowledge and insights by staying updated on the latest trends, best practices, and market insights.

  • Embrace networking opportunities by connecting with industry peers, potential partners, and experts.

  • Learn new skills necessary to create a sustainable future.

  • Be inspired by incredible keynote speakers with actionable ideas.

  • Discover strategies for growing and improving tourism-related businesses.

  • Celebrate the finalists and winners at the Regional Tourism Innovation Awards Gala.

And don’t forget, we promise to sprinkle in some laughs and excitement along the way!


Nominations open Fall 2025

INNOVATION AWARDS

2024 Innovator of the Year Winner:
Scarehouse Windsor

2024 Sustainability Trailblazer of the Year Winner:
Long Point Eco-Adventures

Who Should Attend

Professionals and individuals with a direct association or keen interest in the Tourism and Hospitality Industry. These include but are not limited to: 

  • Tourism Operators

  • Stakeholders within the Tourism Industry

  • Entrepreneurs and Business owners

  • Investors

  • College and University Students pursuing relevant studies

  • Industry Consultants

  • Representatives from Municipal & Provincial Government bodies