Ontario’s Southwest High Value Market Segments
Three market segmentations have been developed by Ontario’s Southwest Tourism to identify and meet visitors’ key shifts in travel:
Young Urbanites
Flourishing Families
Mature & Secure
These segments share the following characteristics: Travelers interested in immersing into the local culture, care for community and environment, care about diversity, equity, and inclusion, are affluent, educated, they assiduously travel to Ontario and like to shop.
Targeting these ideal segments will add to the positive mix of travellers in the region.
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