Experience Development
Unlocked & Inspired
In-person training for those looking to craft new experiences for travellers in Ontario’s Southwest!
Already Registered for U&I 7.0?
Here’s what to expect! 10 participants from the program, who are ready to develop and launch an experience, will be offered a unique opportunity to receive 1 on 1 coaching from an Experience Development Coach to help bring their innovation to implementation. Through this program, we will help you to craft, pilot and launch your experience into market. These participants will also receive partnership opportunities with Ontario's Southwest for digital asset supports.
When: This year's training will be a hybrid model that includes:
2 virtual classes on July 13th and 27th for approx. 2.5 hours (10:00am - 12:30pm both days).
2 full days in-person on August 29th and 30th in London.
Where: The two virtual training sessions will be done online for approx. 2.5 hours. The two in-person sessions will be in London, Ontario all day.
Details will be communicated to you via email.
Unlocked & Inspired (U&I) is experience development training that helps local tourism businesses:
develop meaningful experiences for guests,
connect with their best customers,
and stand apart from the competition.
Ontario’s Southwest (OSW) will be hosting the U&I 7.0 course in collaboration with Celes Davar of Earth Rhythms and our Experience Development Coaches. Registration is no longer open, but you can learn more about creating your own unique experience using the self-study cases and course guide, here.
For more information about future experience development training, please contact Kelleagh at (519) -290-8687 ext. 525 or kelleagh@swotc.ca.
Unlocked and Inspired Alumni
The award-winning Tree to Table experience by Ottercreek Woodworks is now one of 9 OSW Signature Experiences.
Red Barn Brewing Company is another award-winning business within the region.
Want to find out what experiential tourism training is all about?
Watch the videos below to hear from alumni and learn more!
What have other participants said?
In the news!
The U&I program was profiled on Country Guide! Click the button below to read about the value proposition of agri-tourism and to see how the work the U&I program benefited farmers within Ontario's Southwest.
In an effort to become a more inclusive organization, we offered 2 scholarship spots to operators interested in this program and who need financial help and 2 scholarship spots to operators that are part of a group in need of a larger representation.
